“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
Milton Glaser
WHAT
What is graphic design?
GRAPHIC DESIGN is the use of professionally created visual concepts to communicate ideas that inspire, inform, and captivate consumers. Graphic designers use a variety of mediums to create a company’s visual story – computers, digital drawings, and art created by hand!
Our Graphic Designers work to develop the overall layout and working design for many different applications to best fit those very specific needs. Graphic design is vital for companies in almost all areas from branding and in-house marketing as well as advertisements, brochures, magazines, and corporate reports.
WHY
Why do I need professional design?
Why should business owners hire a professional to help with their branding and marketing? The truth is, most business owners do not have the time or resources to professionally brand and market their business while also running the day-to-day operations. Hiring a designer to help means that your project will be professionally completed all while you are worrying about other aspects of the business. You won’t have to worry about the consistency in your branding, image resolution, print-ready file preparation, and coming up with unique ideas. The graphic designer will do all of this for you, which will in the long run, save you money in the file preparation and production end of things and also drive consumers to your professional-looking brand.
WHO
Who can benefit from graphic design?
ANY business can benefit from involving a professional graphic designer. Small mom-and-pop shops and large corporations all have the same end-goal – to attract more consumers to their business. It’s simple: great design converts. It isn’t just about making things look pretty. An effective marketing piece should invite customers to take action. A good graphic designer is going to make sure your customers feel compelled to turn the page, or visit your website, or click the button to learn more.
WHEN
& WHERE
When should I seek out a designer, and where should I use their services?
If you have an idea for a business or are looking to rebrand your current business, one of the first people you should be contacting is a graphic designer. Getting your company off on the right foot visually as soon as possible is going to save you time and money in the long run, because everything will be created RIGHT from the start. Having bad designs “fixed” in the future is just as costly, if not more, than getting things done right the first time. Your graphic design team should be involved in all aspects of your businesses visual appearance from web, social media, print advertising, signage, and more. This will ensure that your branding not only looks good, it’s cohesive throughout every aspect of your business!